What to Do After a Crisis

After The Crisis

• Declare an end to the crisis – It is most important for your organization to signal an end to the crisis situation.
• Follow up – Stay in touch with the community after a crisis, especially with those directly affected. Keep the media informed of any updates in the situation, or let them know the crisis has ended. Review internal policies to try to avoid a repeat of the crisis situation.
• Perform an act of goodwill – Do this during or immediately after a crisis when appropriate and possible.
• Have a formal debriefing – Debrief members of your crisis communication team. Analyze the outcome and the media coverage – both positive and negative. Revise your crisis communication plan to reflect what you have learned.