We are a full-service public relations firm located in the eclectic Heartside neighborhood of downtown Grand Rapids. We are big supporters of Heartside as we tithe our time, money and resources each month to the agencies working to help the marginalized. We specialize in media relations, community relations and online communications. In our more than 10-year history we have served more than 300 clients ranging from Fortune 100 giants, to local non-profits and start-ups.
Craig Clark is the owner of Clark Communications. Craig graduated from Michigan State University with a bachelor’s degree in communications. The recipient of the 2009 Public Relations Professional of the Year award from the West Michigan Public Relations Society of America, Craig has 20 years of professional public relations…
and marketing experience in both corporate, nonprofit and agency settings. Craig has used this balanced experience to find a variety of creative and intelligent ways to communicate the right message for his firm’s clients.
Craig has extensive corporate communications and agency experience. He has served as a communications and marketing specialist for the American Red Cross Great Lakes Region; public relations supervisor for Saint Mary’s Health Care and Metro Health; local market relations and business development manager at Crowe Horwath, a top ten U.S. CPA firm; public relations manager for DDM Marketing & Communications, one of West Michigan’s largest full-service marketing and communications firms; and communications coordinator in Patient Relations at Spectrum Health.
Dedicated to being an active member of West Michigan, Craig has made time to apply his expertise and creativity to various community service projects and organizations. Currently, Craig serves on the board of directors for the Local First Educational Foundation and Grand Rapids Community Foundation Advisory Counsel. Craig formerly served on the executive committee of the Women’s Resource Center board of directors, Annual Campaign Cabinet for DeVos Children’s Hospital, and provides pro-bono counsel to a variety of nonprofits across the region.
Craig and his wife Alison have three children and reside in Rockford.
Alison Clark is the co-owner and project manager of Clark Communications. Alison graduated from Grand Valley State University with a bachelor’s degree in health communications. Alison has nearly 15 years of professional public relations and marketing experience in both corporate and nonprofit settings.
Alison has extensive nonprofit experience, having served as a special events and communications specialist for Indian Trails, Muscular Dystrophy Association, the Humane Society of Grand Rapids and the American Red Cross of Greater Grand Rapids. She also served as the client services director for Law, Weathers & Richardson.
Alison is very active in the Rockford community. She serves as a Sunday school coach, and leader of an after school bible club. Currently, Alison serves as chairperson on the board of directors for Heartside Ministry. Alison previously held leadership positions with the Grand Rapids Jaycees and various animal rescue organizations.
Alison and Craig have been married since 2000.
Molly Klimas owns IntentPR, a Grand Rapids public relations firm, which was founded in 1990. IntentPR is a strategic partner with Clark Communications as the two firms regularly collaborate on larger project opportunities and maintain a solid referral relationship.
An Accredited Public Relations practitioner, Klimas helps clients to manage internal and external communications through a strategic research, planning, implementation and evaluation process.
She taught public relations planning to Grand Valley State University students and served as WMPRSA’s APR chair and instructor for four years. Currently, Molly is a Board Member and Officer at the Pregnancy Resource Center and a Board Member at Grand JazzFest.
Adam Russo owns COM 616, a Grand Rapids public relations firm, which was founded in 2013. COM 616 is a strategic partner with Clark Communications as the two firms regularly collaborate on larger project opportunities and maintain a solid referral relationship. Adam graduated from Grand Valley State University with a bachelor’s degree in advertising and public relations. Russo has more than six years of experience working in corporate communications and agency settings.
Russo is a lifelong learner who is deeply-rooted in the West Michigan communications community. His professional experience includes working with global brands like Haworth and McDonalds, regional companies like Rockford Construction and Life EMS Ambulance, as well as nonprofits like the Kent County Prevention Coalition and Ronald McDonald House Charities of Outstate Michigan.
Outside of the office, Adam is committed to community service and fitness. He serves as an executive board member for the West Michigan Public Relations Society of America, a student mentor for Burton Elementary school and is an avid runner.
Katie is a strategic partner with Clark Communications. She owns KPB Communications, a communications consultancy in Grand Rapids. Katie has more than 10 years of corporate communications experience in Grand Rapids. She has held various public relations roles at Amway, including managing public relations campaigns for some of the company’s most notable products and brands.
Katie received her masters of science in communication degree from Grand Valley State University and a bachelor’s of science in communications from Hope College. She is a member of the Public Relations Society of America, where has received numerous awards for her work.
Tom Hanley, APR is a strategic partner with Clark Communications. Hanley owns the public relations and writing consultancy, HanleyStory, LLC. He brings more than 35 years of public relations experience in hospitals and health care, and background in journalism and agency public relations. Tom is an adjunct professor at Ferris State University and is an Accredited Public Relations practitioner by the Public Relations Society of America.
Hanley formerly worked at a Grand Rapids public relations agency. He has also directed public relations for the opening of two children’s hospitals, Connecticut Children’s Medical Center in Hartford, and Helen DeVos Children’s Hospital in Grand Rapids. He has won two national awards, as “Spokesperson of the Year” for Crisis Communications from PR News and the IMPACT award from the National Association of Children’s Hospitals for the Helen DeVos Children’s Hospital campaign. He is the recipient of the “Evans Houghton Award for Lifetime Achievement” from the New England Society of Health Care Communications.
Raul Alvarez is a strategic partner with Clark Communications. Alvarez, a 20-year veteran of Michigan’s public relations industry, owns the GTSD Group, which he founded in 2012. Alvarez uses his diverse practical experience in public relations and communications to serve clients with vision casting, innovative strategic thinking and telling their story.
Alvarez utilizes his storytelling model of excite, educate, engage and evaluate to help clients achieve results through media relations, event/project management, promotional campaigns, message development, paid advertising and social media engagement strategies.
Alvarez’s adaptability to working with different subject matters, industries and disciplines is the result of his experience with diverse groups of clients; these range from eye care to banking, higher education, dental health care, political campaign issues and at-risk youth programs, while working with doctors, CEO’s, political candidates, professors, small business owners and heads of non-profits.
Alvarez believes that community involvement and engagement are vital, practical and real-life education necessities. He is a facilitator and presenter on “Community and Civic Engagement” with the Ferris State University Latino Talent Development Initiative, now in its third year and coordinated by the university’s Latino Business and Economic Development Center. He is active in the West Michigan community, both as a volunteer and on a pro bono capacity.